With about 7,641 islands, the Philippines

With about 7,641 islands, the Philippines has just enough flavors to match, all fused together in the country’s cuisine. Along with these diverse flavors, come a myriad of fun moments- experimenting with more than 15 ingredients in halo-halo, eating with bare hands during boodle parties, enjoying five meals a day including merienda, all the while bonding with friends and family whether there’s a “handaan” or a big gathering, or just a simple get-together.

For Filipinos, eating is an experience to be enjoyed and shared with everyone. Their friendly nature and exceptionally tasty meals spell joy and comfort, welcoming everyone, even strangers, to the table as family. This is the culture that the Department of Tourism aims to share to the world through its new campaign “Eats. More fun in the Philippines.”

“More and more people are travelling not just to see the sights, but to discover new cuisine. And we believe that one of the best ways to explore the Philippines and experience the country’s culture is through our numerous and unique food offerings. This is why we decided to create a campaign that truly highlights the Philippines as a great food destination. We couldn’t have found a better partner in this fun and exciting campaign than the country’s pride and most beloved fast food chain, Jollibee” shared Tourism Secretary Bernadette Romulo-Puyat.As a proudly Pinoy brand that continues to create buzz around the world, Jollibee is all out in supporting this food tourism campaign that will put the spotlight on our unique dishes that we proudly offer to tourists around the globe.

“We are very proud and happy to support the team of DOT led by Secretary Berna Romulo-Puyat on this noteworthy campaign. We believe that the Filipino food truly has what it takes to be a globally-known cuisine — this is what we have been championing as a brand as well. Even as Jollibee has been bringing langhap-sarap food to countries all over the world, we want to do our part as a proudly Filipino company to make people more aware of the many unique and sumptuous Pinoy dishes we have, and in doing so invite travelers to taste the Joy of eating first-hand,” shared Jollibee Global Brand Chief Marketing Officer and PH Marketing Head Francis Flores.As the main highlight of the campaign, DOT and Jollibee collaborated on a fun and appetizing mini documentary which showcases the country’s rich cuisine and dining culture. It features award-winning chefs JP Anglo and Jordan Andino, as well as top YouTube content creator and comedian Mikey Bustos. Each ambassador added their own flavor and expertise to the mix.

Both chefs champion Filipino cuisine. Hailing from local foodie destination Bacolod, Anglo is the chef behind well-loved restaurants Sarsa Kitchen + Bar, Kafé Batwan, and Liberation Shawarma. He is known for elevating the flavors of Pinoy classics by adding creative tweaks. Born in Canada and raised in California, Chef Jordan took inspiration from his Filipino grandmother’s traditional recipes and gives them a contemporary twist at Flip Sigi, his New York-based Filipino taqueria.

In the video offering Anglo and Andino

In the video offering Anglo and Andino, unique and scrumptious Filipino meals is front and center with insights from the two professional chefs at the neighborhood delicacies.

“I could say that Filipino cuisine and the Filipino dining experience gives more soul than maximum countries. When you eat Filipino food, you flavor love, own family, and subculture, and that happens in each recipe, in every restaurant. Not a number of cultures are able to do that,” stated Chef Jordan.

Speaking approximately the splendid flavor of our food offerings, Chef JP also shared the u . S . A .’s stand-out delicacies, “Our lechon is first-rate — we’re one of the nations that do the roasting method absolutely well. Our grilled chook, the inasal, it's also so fantastic and can clearly go towards other grilled chickens within the global.” He additionally commends the unsung heroes behind the wealthy, neighborhood culinary scene, “I appearance as much as the road vendors like the guy who’s been making batchoy for two decades in a marketplace in Iloilo. I think we should have a good time them more and provide them a venue. These men are the real deal and as chefs, we get our idea from them.”

Mikey Bustos sprinkles some humor into the stew by way of depicting the quirks of Filipino dining and displaying that ingesting is greater fun within the Philippines. He points out the importance of neighborhood meals in expertise the lifestyle and people. According to Mikey, “I trust that appreciating meals includes context and Filipino meals is designed for Filipino lifestyles. If you actually need to study a country, you need to consume and revel in that complete issue.”

The Philippines’ jolliest chef, Jollibee, additionally joins Mikey, Chef JP, and Chef Jordan with a few langhap-sarap favorites to share consisting of Chickenjoy, Jolly Spaghetti, and the Aloha Burger. “Jollibee’s iconic. Everybody is aware of Jollibee, so, I think the tie-up is perfect. It’s properly because it’s a outstanding access to Filipino tradition due to the fact you've got so many non-Filipinos entering into Jollibee shops and that they realize it’s greater than simply rapid food, they also experience Filipino cuisine,” delivered Mikey.

To formally release the campaign and to most advantageous “Eats. More Fun in the Philippines” digital cloth, DOT and Jollibee together hosted the final ceremonial dinner-ival on the Islas Pinas in Pasay City.

Besides the DOT Secretary in attendance have been Jollibee Foods Corporation (JFC) Chief Executive Officer Ernesto Tanmantiong, JFC Philippines Country Head Joseph Tanbuntiong, Jollibee Philippines President JJ Alano, Jollibee Global Chief Marketing Officer Francis Flores, and DOT Assistant Secretary for Branding and Marketing Communications Howard Uyking have been also present to reveal their help for the marketing campaign.